It’s clear that to remain competitive in today’s challenging business landscape, companies must deliver new services and experiences that grow revenue, decrease costs, and embrace customers. As a result, enterprise businesses are increasingly adopting a Mobile First strategy as a conduit for Digital Transformation. As reported in TechCrunch, the average American now spends five hours a day on mobile devices. This paradigm shift from desktop apps or even mobile web browser driven experiences, to custom built mobile applications, creates new opportunities and new challenges for enterprise business.
Mobility at Scale Has Many Benefits
Most businesses understand that a rich mobile experience is key to customer engagement, product understanding, and brand differentiation. But Mobility at Scale has an added benefit of empowering employees, making them more productive, helping them work smarter, and enabling them to better serve customers.
To accomplish this, a mobile application is typically the first choice of both consumers and employee end-users. The enterprise should exploit this trend by taking a ‘mobile first’ approach to new application development. By making mobile apps first class citizens within enterprise IT, companies keep their end users engaged and excited about their business.
Improve Employee Satisfaction And Morale
It’s worth noting that useful technology is a key component of employee satisfaction and morale. A recent study of UK workers found that outdated technology and lagging technology policies at work caused 63 percent of employees to feel negative about their employers. Additionally, Research from Insight notes 89 percent of employees have already connected their personal devices to a corporate mobile environment.
Asking employees to give up mobile technology at work is simply a non-starter in hiring top talent. A poor mobile technology will cut off companies from talented candidates and increase churn amongst current employees.